I rarely share process videos or behind the scenes, but this one was too good not to share. Love working with this emerging company on their brand strategy development, naming and identity. Here is how we started!
Working with Laura Sauter has been nothing short of transformative for my architecture practice. As a newly established solo architect, I knew I needed a brand that reflected my unique approach while differentiating me in a highly competitive field. Laura not only understood this but brought an incredible level of insight, creativity, and expertise to the process.
Her ability to articulate and refine my brand’s DNA was remarkable. She helped me highlight what truly sets me apart, my interdisciplinary mindset, focus on designing in context, and my commitment to creating spaces that are both impactful and enduring. Laura’s collaborative approach made me feel supported every step of the way, and her ability to balance strategic thinking with creative vision ensured that the final brand aligns perfectly with my values and long-term goals.
Through Laura’s guidance, I now have a brand that not only resonates with clients but also serves as a roadmap for my practice’s growth. Her emphasis on client-first collaboration and her deep understanding of architecture and design have made a lasting impact on how I position myself in the market.
For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding, she helps craft a story that reflects who you are and where you’re going.
Matthew ArnoldFounder, Arnold Architecture
Laura Sauter is a seasoned brand strategist, and designer with extensive experience in marketing professional services. Although industry agnostic, she has a sweet spot for the home sphere, empowering developers, architects and contractors to elevate their brands to create compelling, cohesive identities that resonate in the physical and digital spaces. Laura has consulted for multinational corporations like Gensler, Fidelity, Biogen, and TJX, as well as smaller firms such as N6 Properties, Streamline Construction, HKT Architecture, helping them confidently identify their ideal customer audiences, and design and implement branded websites to attract them. Her expertise lies in developing brand strategy ensuring that every project not only stands out but also tells a powerful story.
Relevant Web project: N6 Properties +
