Skip to content
Brandworth Agency is a brand strategy, design, and marketing consultancy focused on helping companies become more valuable, more differentiated, and more aligned for growth. We work with businesses at critical inflection points; growth, transition, repositioning, leadership change, expansion, or reinvention; when the brand can no longer be treated as surface-level marketing. Because the strongest brands do more than look good. They clarify value, create trust, align teams, strengthen positioning, and increase long-term business equity. Our process is highly collaborative and deeply strategic. We partner closely with founders, leadership teams, and stakeholders to uncover what truly differentiates a business, identify where it can uniquely win in the market, and build a brand platform that supports both immediate momentum and long-term enterprise value. From positioning and messaging to identity systems, websites, campaigns, and ongoing marketing support, we create brands designed to scale with the business behind them. At Brandworth, we believe strong brands don’t simply react to the market. They shape perception, influence behavior, and create emotional clarity that competitors struggle to replicate.
  • Services
    • Strategy
    • Branding and Design
    • Naming
    • Marketing and Social Media
    • Marketing and Brand for Exit Planning
    • Speaking
  • Work
    • Portfolio
    • Offerings
  • Ideas
    • Ideas
    • Brandworth Podcast
    • Guest Appearances
  • About
    • Testimonials
    • FAQ
  • Contact
  • Services
    • Strategy
    • Branding and Design
    • Naming
    • Marketing and Social Media
    • Marketing and Brand for Exit Planning
    • Speaking
  • Work
    • Portfolio
    • Offerings
  • Ideas
    • Ideas
    • Brandworth Podcast
    • Guest Appearances
  • About
    • Testimonials
    • FAQ
  • Contact

Ideas

  • Identity and Branding
  • September 6, 2016

Rebranding an Agency

Laura Sauter
Laura SauterFounder, The Brandworth Agency · Group Leader, ProVisors Quincy
rebrand, boston design agency, design firm, boston design, new england design, logo, ID process, ID

Rebranding an Agency

The new identity and design system for Brandworth, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive analysis. THAT’s a secret.This client was particularly tricky and hard to work with, haha. Just to prove that we feel your pain, and know that it is an emotional process to rebrand one’s self and put one’s self out there.

ShareLinkedInEmailCopy link
Laura Sauter

Laura Sauter

Laura Sauter is the founder of The Brandworth Agency and leads the ProVisors Quincy group. She helps leadership teams get clear on who they are now and build a brand that shows the market their real value.

More about Laura →

Keep reading

All ideas →

Has your business outgrown your brand?

Start with a 30-minute conversation with Laura about what’s changing in your business.

Start a conversation