Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.
Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience. Color is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations.Once we humans identify a color, we instantly have a chemical reaction in our brain that produces an emotional response. This response triggers a multitude of thoughts, memories and associations to people, places and events. Looking to connect with ho hum brands and start ups who need guidance as to what colors suit their business positioning. Brandworth. Reignite your Brand! If you’re interested in working out how Conscious your brand is today and where it could go tomorrow, please get in touch!
