Brandworth Agency is a brand strategy, design, and marketing consultancy focused on helping companies become more valuable, more differentiated, and more aligned for growth. We work with businesses at critical inflection points; growth, transition, repositioning, leadership change, expansion, or reinvention; when the brand can no longer be treated as surface-level marketing. Because the strongest brands do more than look good. They clarify value, create trust, align teams, strengthen positioning, and increase long-term business equity. Our process is highly collaborative and deeply strategic. We partner closely with founders, leadership teams, and stakeholders to uncover what truly differentiates a business, identify where it can uniquely win in the market, and build a brand platform that supports both immediate momentum and long-term enterprise value. From positioning and messaging to identity systems, websites, campaigns, and ongoing marketing support, we create brands designed to scale with the business behind them. At Brandworth, we believe strong brands don’t simply react to the market. They shape perception, influence behavior, and create emotional clarity that competitors struggle to replicate.

Ideas

Wordmark Logo Trends

Laura Sauter
Laura SauterFounder, The Brandworth Agency · Group Leader, ProVisors Quincy

For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks with individual letters that stand out from the rest.

www.calendly.com/Brandworth/30min

#graphicdesign#logo#logodesign#brandidentity#branding#creative#brand#marketing#typographydesign#strategy #digitalmarketing

If you would like your logo word mark to stand out above the fray, let’s set up a free strategy call to discuss! 

www.calendly.com/Brandworth/30min

#graphicdesign
#logo
#logodesign
#brandidentity
#branding
#creative
#brand
#marketing
#typographydesign
#strategy 
#digitalmarketing

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Laura Sauter

Laura Sauter

Laura Sauter is the founder of The Brandworth Agency and leads the ProVisors Quincy group. She helps leadership teams get clear on who they are now and build a brand that shows the market their real value.

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