How to Rebrand a Restaurant Fast After a Business Breakup
Learn how a Boston restaurant in the Prudential Center executed a fast, strategic rebrand after a business breakup, including new naming, signage, packaging, PR, and launch planning.
How Brand Strategy Helped a Consumer Appliance Company Regain Retailer Confidence
A look at how strategic brand development helped a consumer appliance company regain retailer confidence, strengthen its Costco presentation, and align marketing for growth.
Unlocking Hidden Value in Exit Planning: Why Brand Strategy Matters
The power of branding in exit planning. It’s not cosmetic, it’s strategic. And it requires time. A rushed rebrand six months before a sale won’t cut it. But a thoughtful, intentional brand evolution can elevate a company into an entirely new tier of buyers.
Smart Holiday Marketing for Consumer Brands: Insights from My Connex Podcast Conversation
Belonging Beats Bargains: Smarter Holiday Marketing Strategies; The holiday season is make-or-break for categories like personal care, apparel, food, and lifestyle. Consumers are overwhelmed by promotions, inboxes are flooded, and brands are vying for attention across every channel. It’s tempting to crank up the frequency, slash prices, and hope for the best. But here’s the truth: pushy holiday marketing is the fastest way to burn out your audience.
Small Law Big Profit Conference Speaker
Join Rachel Steininger and Laura Sauter as we chat about the power of branding for small law firms. In a world of competition, AI-built content, and one website that looks just like the next, your ability to stand out as memorable (and human!) is critical. (SmallLawBigProfit.com).
Social Media Management & Growth Services
Posting every day isn’t a strategy. I build social media programs that start with your brand and your business goals, then I handle the planning, content, community management and reporting so your feed earns attention instead of eating your time. Here’s what’s included, how it grows awareness and website traffic, and how to tell if it’s the right fit for your business.
E-Newsletters – why Email Still Wins
Social media gets the attention, but email still does the heavy lifting. It reaches more of your audience, converts better and delivers a stronger return. Here’s why I tell clients to pair a strong email program with their social presence, and how to make the two work together to deepen relationships and drive real business results.
Provisors Golf Outing
Provisors Golf Fundraiser to benefit First Tee of Massachusetts.
The Human Touch: How Brand Attributes Shape Consumer Perception
Brands are more than just corporate entities; they are a blend of humanized attributes that resonate on a personal level with consumers. By carefully defining and consistently presenting these attributes, brands can create meaningful connections that drive loyalty and preference.
Unveiling the Importance of Brand and Marketing Due Diligence in M&A Investments
Incorporating brand and marketing due diligence can dramatically alter the outcome of your investments. It provides a deeper understanding of a target company’s potential to thrive in competitive markets or adapt to changing consumer demands.
For M&A advisors, private equity firms, and venture capitalists, comprehensive due diligence that includes brand and marketing assessments is not just beneficial; it is imperative for making informed, profitable investment decisions.